Inspired by the building’s curved façade, I developed a visual language that carries its architectural character into the branding. The logo’s flowing forms extend into graphic lines and frames, creating a consistent connection between the building and its visual identity.

A palette of warm coral and soft blue brings a fresh, welcoming feel, while expressive Hebrew typography adds a sense of local character and nostalgia. Together, these elements reflect the project’s balance between preservation and renewal.

The visual language comes to life throughout the project presentation, from neighborhood maps and lifestyle imagery to apartment plans and architectural renderings. Each layout brings together practical information and visual storytelling, creating a cohesive identity rooted in the history and atmosphere of Tel Aviv.