Brand identity for LOG&LOFT, a business and logistics complex in Modi’in, created as part of my work as a digital designer at Sabio advertising agency. The concept connects the building’s architecture with a contemporary visual language that brings together logistics and the modern workplace.
Inspired by the rhythm of the building’s façade, I developed a geometric logo that translates its vertical lines into a distinctive graphic mark. A palette of deep teal, muted blue-green and warm orange balances an industrial character with a fresh, approachable feel.
The visual language expands into modular patterns, curved forms and custom typography, creating a consistent identity across signage, office interiors, stationery and transport branding. Photography of people, workspaces and everyday logistics adds a human perspective, connecting the brand to the activity within the complex.
BRANDING
Visual Research
Logo Design Process
Project Logo
Colors
Brand Identity
Branding in the physical space
Photographic Style
Logo Integration in the Physical Space
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